Google Shopping is changing and the interface and user experience are getting an overhaul. From October 2024 the new interface will be designed to make the shopping journey smoother for the user with a new look that puts product discovery and search refinement front and center. One of the big new features is the large, expandable search refinement boxes so you can narrow down your product search by size, price, and brand and find exactly what you’re looking for SEARCH ENGINE ROUNDTABLE
The Shopping Graph is also at the heart of this change. This machine learning-powered dataset has over 35 billion product listings from around the world and helps users find products that match their criteria. By continually updating real-time product information including availability, reviews, and more Google is creating a super personal and efficient shopping experience
These are part of Google’s wider efforts to stay ahead in e-commerce by using AI to improve the online shopping experience.
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